Functions / Responsibilities

Role: Associate – Marketing & Communications
Location: Bangalore
Overview
The candidate should have a strong grasp of current video marketing tools and strategies and be able to lead integrated video marketing campaigns across concept, execution and outcomes, and
feature in videos on a regular basis. As a key player of the marketing team, they will have to work with internal team and agencies to create engaging video content, increase views, and drive engagement organically.

Roles & Responsibilities
ï‚· Create video marketing campaigns aligned with our marketing initiatives
ï‚· Work closely with the internal team and identify video content creation opportunities
ï‚· Amplify engagement of marketing content through visual content
ï‚· Leverage the expertise of stakeholders (internal and external) to generate engaging video
content
ï‚· Write and proofread scripts for hosts, speakers etc.
ï‚· Develop storyboards for videos
ï‚· Monitor the editing of recorded videos, and ensure addition of appropriate titles, images,
highlights, if applicable.
ï‚· Upload videos to YouTube with relevant, search engine optimized description
ï‚· Measure and report performance of all our video marketing campaigns, and assess against
goals (ROI and KPIs)
ï‚· Plan, execute, and measure experiments and conversion tests
ï‚· Collaborate with agencies and other vendor partners
ï‚· Evaluate emerging technologies. Provide thought leadership and perspective for adoption
where appropriate
ï‚· Feature in videos
ï‚· Collaborate with the content team and identify opportunities to embed videos in other
content like blogs, reports etc.
Job Requirements:
 Bachelor’s/Master’s degree in Mass Communication
 Good communication skills – written, to push campaigns
ï‚· Ability to clearly and confidently articulate content, when featured in videos
ï‚· Experience in directing and filming videos
ï‚· Expertise in video marketing tools
ï‚· Expertise in driving traffic to our video channels, amplify subscribers/audience
ï‚· Ability to understand and link trending topics to our business offerings
ï‚· Highly creative with experience in identifying target audiences and devising video marketing
campaigns that engage, inform and motivate
ï‚· Strong analytical skills and data-driven thinking
ï‚· Up-to-date with the latest trends and best practices in video marketing and measurement,
technology trends, industry trends etc.

CONTACT DETAILS : madhurigupta@zinnov.com

https://zinnov.com/

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