Functions / Responsibilities

About the Company

OptaCredit is an Artificial Intelligence-powered, data-driven online lender providing millions of eligible borrowers (individuals & SMEs) across India, with access to timely and transformational credit via its revolutionary Credit-as-a-Service Platform. OptaCredit’s Proprietary scoring algorithms utilise various data points, both traditional and non-traditional to assess an applicant, be it for a business loan or a personal loan and every applicant is provided with an OptaScore. A bureau score is not mandatory for an OptaCredit loan, and hence even first-time applicants, who are generally rejected by traditional lenders for being “Thin Files”, can avail these loan products. OptaCredit’s Lending Platform enables instantaneous decision-making and extremely quick TAT for decision-making, which allows for same-day loan disbursements.

OptaCredit is an online lending platform for the smart employee, where we offer short term collateral free loans to employees in entities partnered with us. 

USPs of OptaCredit

• Uses artificial intelligence and machine learning in fintech lending.
• Use of cutting edge technology and finance modeling 
• Implementing the latest developments in the space like e-KYC, e-mandate, etc. which enables complete online loan section.
• A company that cares about its customers - the product is developed in such a way that it acts as an employee welfare program - It provides financial literacy on latest developments, developing the credit history and responsible borrowing.

Functions/Responsibilities

Planning and executing marketing campaigns both digital (SEO and digital campaigns) and offline (conducting workshops and maintaining kiosks at the partner offices).

• Overall Digital Content Management, Web Analytics, and all Social Media Strategies & Online Outreach Programs.Implement and manage the campaigns. And also evaluate the success of a campaign.
• Act as marketing contact for the sales team and lead regular sales team calls, in-person meetings and planning sessions.
• Apply our marketing strategy to raise product awareness and encourage new and existing customers to buy.

 Skills Required

• Knowledge about marketing tools, digital marketing platforms, budgeting, etc.
• Financial knowledge and up to date with what is happening the fintech space 

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