Functions / Responsibilities

JOB DESCRIPTION
Job title Markets Manager
Department & amp; Directorate CIMA Markets – India
Job grade L4
Line manager Head of Market Development
Location Bangalore, India

Overall Purpose: To increase and grow the students and members population in Karnataka by promoting CIMA’s qualification, products and services in line with CIMA’s global and regional business plan and strategy

KEY RESPONSIBILITIES AND ACCOUNTABILITIES:
? Engage and partner with corporates in promoting CIMA qualification, products and services to their employees
? Drive universities’ and general market’s activities in Karnataka to achieve CIMA’s KPIs in line with long-term strategy
? Work closely with the Line Manager to implement the market development strategies and plans across the organisation as necessary
? Identify new business opportunities and builds strong business relationship with relevant stakeholders
? Pitch to potential universities including deans and senior lecturers as well as the general market through understanding the key business and CIMA’s added value to the organisation
? Devise business development strategies with major universities and general market for student recruitment through delivering CIMA’s products and services
? Organize student recruitment activities to increase students numbers and achieve target set
? Promote CIMA to potential students and ensure CIMA is the choice of professional qualification for students to pursue their career in Management Accountancy
? Work closely with Member Services Department/Members for student conversion and grow membership base in Karnataka
? Deliver career services across schools, higher educational institutes, colleges and universities to raise CIMA’s profile and increase brand awareness among students
? Identify the underperforming areas and proposes continuous improvement plan as effective business solution to fit the business needs
? Ensure all tuition providers and universities are supported to promote and the delivery of qualification with increased student progression rates.
? Ensure to retain our students and their fulfilment in line with the stated objectives thus delivering high student satisfaction rates
? Review and maintains top accounts list in Client Relationship Management (CRM) system
? Conduct analysis of on-going market and competitors to gauge positioning of CIMA in the market
? Any other relevant responsibilities as required
? Display CIMA behaviours at all times

KEY SKILLS and COMPETENCIES DESIRABLE ESSENTIAL
? Persuasive and influencing skills
? Excellent presentation skills
? Strong leadership skills - inspire and lead a team
? Problem-solving skills - develop and implement solution across CIMA’s team and third parties
? Able to deploy a range of communication skills - diplomacy, active listening and clear articulation
? Able to work under pressure and meet tight datelines
? Able to work independently as well as in a team
? High level of Initiative – a strong self-starter
? High work ethic and targets-oriented
? Good IT skills

QUALIFICATIONS & EXPERIENCE
? Minimum diploma or degree in Business Administration, Marketing or any equivalent field
? At least 5 - 6 year(s) working experiences in Business Development
? Experienced in education industry and selling “careers” to students in is an added advantage
? Proven in advanced level of consultative sales experience

Risk Clause
All employees are accountable for identifying risks within the organisation and reporting risks correctly and appropriately. Employees will undertake corrective measures as delegated by Management to mitigate risks in the future. To review all current and significant risks within CIMA and the post holder’s designated directorate on a monthly basis. Advising the Senior Management Team on progress and applying counter measures where appropriate.

 

Contact Details: Joanita.Dsouza@cimaglobal.com

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