Functions / Responsibilities

Position Title: Copy Writer 

Dept.: Radio Operations
Reports to: Programming Head

Basic Purpose:
The Promo Producer completes assigned production of promotional materials for on and off-channel, including tagging, retagging, slating, duplication and preparation for air. In addition the AP will write and produce promos for projects.

Typical duties and responsibilities:
Specific responsibilities vary from program to program and station to station, and promo producers may sometimes also take on the roles of Music Manager/Producer, but typical work activities include but not limited to:
ï‚· Conceptualizing, Ideating and Writing lucid copy (long as well as short).
ï‚· Should be able to Convert briefs into result oriented creative copy.
ï‚· Developing highly effective, original and targeted marketing copy for the promotion and sale of goods and services.
ï‚· Working in tandem with other departments of an Organization and writing & editing creative materials for promotions, direct marketing (email, newsletter), advertisements as well as website content, etc.
ï‚· Interacting with clients from time to time and advising them regarding content related issues.
ï‚· A thorough understanding of the target audience and maintaining the right tone of voice while writing copy
ï‚· Write and produce promotional spots; Record VO sessions with talent
ï‚· Tag pre-produced promos; Research and obtain materials necessary to retag
ï‚· Work with Director of Creative Services to maintain edit room work flow;
ï‚· Preparation of daily/weekly edit and production grid; Stay apprised of the deadlines set in production plans/timelines and ensure projects are completed on schedule
ï‚· Supervise dub requests/label making

Job Specification:
 Mass. Comm Degree preferred
 Excellent command over the local language. Expert writing skills, editing and proof reading abilities.
 Ability to write concise, attention grabbing and hard-hitting copy that puts the message across.
 Creative bend of mind with strong visualization skills.
 An advertising background with an understanding of Search Engines and Internet Marketing, an added benefit.
 Exposure to writing print promotional materials, online web content, press releases, copy to assist advertising and marketing efforts, etc.
 Quick idea generation, ability to come up with ideas at a drop of a hat.
 Delivering within short time frames and meeting tight deadlines.
 2 years experience as an Associate Producer in Media Industry

Potential Career Opportunities:
 Senior Promo Producer

For more information, please log onto www.reliancebroadcast.com !

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