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Functions / Responsibilities
Business Development Executive
A business development executive is a senior manager tasked with the job of helping his or
her business grow and therefore, they are high-level sales professionals.
Their priority is to assist their companies acquire new customers and sell additional
products or services to existing ones; this means the role is a crucial one for any business
with the ambition to expand or the necessity to diversify its clientele. It also means that
effective business development managers are in high demand in nearly every job sector
there is, including business-to- business, business-to- customer, and even non-profit
organizations.
Business Development Responsibilities
A business development professional has three primary responsibilities:
1. Identifying new sales leads
2. Pitching products and/or services
3. Maintaining fruitful relationships with existing customers
When it comes to generating leads, day-to- day duties typically include:
Researching organizations and individuals online (especially on social media) to
identify new leads and potential new markets
Researching the needs of other companies and learning who makes decisions about
purchasing
Contacting potential clients via email or phone to establish rapport and set up
meetings
Planning and overseeing new marketing initiatives
Attending conferences, meetings, and industry events
When it comes to the challenge of actually selling, other typical duties include:
Preparing PowerPoint presentations and sales displays
Contacting clients to inform them about new developments in the company’s
products
Developing quotes and proposals
Negotiating and renegotiating by phone, email, and in person
Developing sales goals for the team and ensuring they are met
Training personnel and helping team members develop their skills
To keep healthy relationships with clients, this mostly requires socialization. So from simple
chats on the phone to lunches and events or conferences business development managers
must be sure to keep their customers happy. Of course, as with all office jobs,
documentation is also a big part of the work. Business development professionals are also
obligated to write reports and provide feedback to upper management about what is and is
not working.
Business Development Executive Skills
To be an effective business development executive, an individual must be:
Socially adept
Good with numbers
Able to provide quality leadership to a large team of sales people
The skills you need to excel in this position include:
Strong communication
Creative talents and the ability to solve tough problems
In-depth knowledge of the industry and its current events
The ability to handle pressure and meet deadlines
Skill in prioritizing and triaging obligations
Attention to detail
Excellent time management and organization
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