Functions / Responsibilities

Changing the World, One Batch at a Time

Creating revolutionary products was always considered as the wizardry of great artists. First Da Vinci and Edison, and now Mark and Elon. Don’t you think the world will be a much better place, if we had such product visionaries across every corner of the world?

Our dream at Institute of Product Leadership is to achieve this goal one batch at a time. Our executive MBA program in product management, UX design, and data analytics are tailored to create leaders with absolute knowledge of products; from conception to launch and everything in between. This craft cultivates in our innovation labs where we expose our cohort to the practical knowledge of product ecosystem.

It’s a dream of a bright future, which requires solving some of the most challenging problems in the present. That is why we brought together a team of hard working, compassionate, and ingenious people who also dream crazy like us; since that is where things happen. And we do this in an open and fun environment where people support and respect each other, because, everyone deserves a workplace that feels like home. At Institute of Product Leadership, you will finally have all. 

Find your Future

You know how every group of friends has that one person who serves as the strategist that keeps the group at the top of all other posts? Every marketing team needs that strategist too. Professional as well as personal risk taker, outgoing, strong, charismatic and strategic all in one package.

The Social Media Strategist would be an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities. Through creative, clear and compelling web and social media communications, you will drive engagement and awareness of IPL’s course offerings globally. You’ll be responsible for developing, initiating, creating and overseeing long-term social media marketing campaigns as well as spearheading short-term advertising and marketing solutions.

We’re looking for someone who has excellent multitasking skills to handle all of our social media accounts in a cohesive way. If you have a creative way of thinking and of presenting our brand through multiple social media channels, we would like to make you part of our team

Responsibilities:

• Ideating various campaigns to be posted on different social media platforms
• Develop unique strategies and build upon current strategies within the digital arena to meet/exceed objectives
• A stickler for engaging with strangers and the ability to ooze charisma and charm via written word
• Develop and maintain social media profiles on Facebook, Twitter and LinkedIn
• Working with technology, design, and content team to build viable online marketing  strategies
• Develops a total understanding of online target audience and mindset modes
• Craft email campaigns for partners and leads

Requirements:

• Experience planning, managing and executing successful social media campaigns
• Comprehensive knowledge of digital platforms that inspires, engage, and motivate
• An eye for identifying target audience, and creativity to reach out to them
• Fluent in English with a knack for reaching out and talking to people
• Rhythmic with social tools (e.g. hootsuite, etc.)
• Experienced with A/B and multivariate experiments
• In tandem with the latest trends and practices in social media marketing space
• Ability to keep up with the sleepless and thankless spirit of start-ups
• Diligence, fluency in English, and ability to work with deadlines
• Prior experience in working for education institute is a big plus

Qualification:

A bachelor's degree and 2 to 3 years of experience in journalism, communications or related field.

Contact Details:

Email: sameeksha@ipl.edu.in

 

https://www.productleadership.com/

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