Functions / Responsibilities

Functions/Responsibilities

Manages all social media channels, campaigns, to sustain an engaging audience experience. Researches and analyses social media trends to improve social media presence and campaign efficacy. Works with various company departments to promote overall brand through social media channels.

• Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
• Coordinates social media messaging with advertising departments, brand managers, and quarterly or seasonal company goals. 
• Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages

Skills required

an understanding of social media platforms

knowledge of reporting tools 

content creation and management 

Response management

Minimum 1 year relevant experience required 

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