Functions / Responsibilities
SENIOR EXECUTIVE - PR (4 Vacancies)
 Pre-requisite
 
1. Minimum 2 years of experience.  Experience in a Public Relations Agency is desired.
2. Graduate or post-graduate in English Literature/ Communications/ Journalism/
Management with a strong affinity towards creative writing which shall be reflected in
their articulation in storytelling
3. Ability to quickly understand complex business concepts
4. Excellent oral and written communication skills
5. Excellent Interpersonal skills & multi tasking skills.
6. Appreciation of client/Project timelines and ability to work within timeframes.

II. Responsibility

A. Role Mandate

a. Analytical skills
i. To consider industry/sector development daily and track them appropriately
ii. To understand client’s industry/sector and its business objectives


b. Delivery skills

i. Deliver communication plans to the client’s
ii. Ability to ghost write as per client’s requirement on various topics
iii. Sell the concept to clients & media
iv. Meet timelines as mutually agreed with clients
v. Interpersonal skills exhibited by cohesive working with team and
Reporting Manager

c. Team Skills

i. Interpersonal skills
ii. Assure team & individual task completed on time everytime


B. Delivery Focus

a. Ownership
i. To take ownership of plans and be responsible for execution
ii. To refer plans periodically and implement the plan in a timely manner
iii. Provide quality servicing to each & every client

b. Accountability

i. Delivery Standards

ï‚· Building connections with target media
ï‚· To be thorough with tracking parameters in line with keywords
ï‚· Communication on all forms must maintain high standards
ï‚· Media mapping and updating the tracker on a daily basis

ï‚· To approve all reporting formats including WIP, Monthly / Quarterly / Annual
reports and send it within mutually agreed deadline
ï‚· Responsible for distribution of all releases and managing their interviews,
events and Press Conferences
ï‚· Follow up with team members and clients

ii. Client Servicing
ï‚· Ensure & Assure high standard of Professional behaviour at all times with the
client
1. All meetings with client will have an agenda & a closure on each of the
agenda points
2. Minutes of such meetings to be drawn up and sent across to the client
within 1 working day of the meeting

ï‚· Escalation of client concerns & pain points with reporting manager & conclude
with a response back to the client with a possible resolution.
ï‚· Briefing Document for media interactions to be drafted with first cut
information on Journalist / Publication / links to story references / basic
questions. To be shared with the supervisor at least 50 hours prior to the
interaction
ï‚·

Client Servicing efforts would be measured by Customer Appreciation Mails & Retention.

C. Business Orientation

a. Relationship Management

i. To keep track and set up weekly calls with clients to update on plan progress
ii. A comprehensive national media database, based on the clients’ sector &
industry, is to be maintained at all times; for faster accessibility, it is
recommended that the Executive/s store the mobile numbers of the journalists
(from the database), on their mobile phones

b. Industry Knowledge
i. The national media database, managed for each of the clients, would have to be
updated, in a timely manner, thereby capturing the media movements and relevant changes.
Senior members should check this document every 3 months to ensure it is updated
ii. The national media database for each of the clients would have to be classified on
the basis of the sector/s that the companies belong to;
iii. To keep a track of the industries and sectors relevant to your client’s and map
relevant journalists on a frequent basis
iv. To build and maintain relationships with principal correspondents and above on a
timely and regular basis

c. Content Development

i. Content development, being an integral part of the client servicing process, is
essentially quality intensive. It is a key responsibility of the executive to ensure
high quality content development, for minimum checks and amendments by the
supervisory team
ii. First cut of the plan to be drafted and share for approval of Reporting
Manager.
iii. Should proactively develop a fundamental understanding of the sector/s that
their clients function in, as well as pursue proactively, all the developments,
global, national and local, in the sector/s that their clients function in and share
the knowledge with their team during the quarter.
iv. Responsible for identifying topics for the team to research and present during
the course of the quarter
v. Should proactively share updates in the sector/s and industry, as well as that
of the competitors, (under supervision from the senior management) with the
client. These updates should be accompanied by tactical measures for
maximum client visibility

D. Process Adherence

a. Adhere to the brand-comm Client Service Level expectation of  Response within an
hour of receiving the client’s communication in any form – message /text/ email/ call
b. Adhere to brand-comm Reporting process including WIP, Monthly, Quarter and
Annual Reports
c. Maintain an updated Media mapping and Tracker, at all times
d. Client Data to be captured in a systematic manner, as per brand-comm method of
uniform folder nomenclature
e. Responsible to track and update teams in other cities about their client’s (irrespective
of location) mentions and media developments

E. Organization-wide Responsibility
a. Contribute to Make brand-comm better (referred to as MBB)
b. Stay Positive attitude, Ready to take up challenges and in MBB a reality
c. Take feedback positively and progress to work on resolutions
d. Work as a team and not as an individual
e. Up skill oneself continuously by any/all means viz.,  making use of available
resources, support of reporting managers and/ or seek specific trainings

CONTACT DETAILS : careers@brand-comm.com  

https://www.brand-comm.com/

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